Marketing by Sharing: Why You Should Help Your Competition

Fri, Aug 27, 2010

This is a short video by Jason Fried on marketing your product through teaching others and sharing free content. Jason suggests that you should go beyond just blogging, and actually teach others how to become your competition. This enforces your status as an expert in your industry, as well as keeps your brand fresh in people’s minds. This keeps them coming back to you, which is especially important when they are in need of your services!