Oftentimes we look to other startups’ successes and failures as a roadmap for our own ventures. While that’s a smart strategy, I think much can also be learned from outside the startup scene – something we rarely consider. This is an unconventional case study that looks outside of startups to gather useful lessons learned.
Politics aside, Rick Santorum’s recent rise in popularity has been a great feat, and one that deserves a closer analysis. There are three important lessons for bootstrapped startups in Santorum’s story.