58 Best Startup Quotes From MicroConf 2012 Day 2
Fri, May 4, 2012 by Zuly GonzalezThese are the 58 best quotes from day 2 of MicroConf 2012 as tweeted by the attendees. MicroConf is a conference hosted by Rob Walling and Mike Taber focused on self-funded startups and single founder software companies. The speakers were Patrick McKenzie, Amy Hoy, Adii Pienaar, Dave Collins, Sarah Hatter, and Bill Bither. I also compiled a list of the best quotes from day 1 of MicroConf 2012.
Dave Collins – Software Promotions
Presentation: Google AdWords: Stop Losing & Start Exploiting (Really)
Adwords brings people who want what you sell when they want it @TheDaveCollins #MicroConf
@JasPanesar
Jas Panesar
The biggest threat to google is you stop clicking the ads. @TheDaveCollins #MicroConf
@JasPanesar
Jas Panesar
Segment like your life depends on it. Need –> keyword –> ad –> landing page. Stronger arrows = better results @TheDaveCollins #MicroConf
@JasPanesar
Jas Panesar
“Most often ad slot 4 will outperform the number 1 position” @TheDaveCollins #microconf #adwords
@lonroth
Jacob Lönroth
. @davecollins dropping science at #microconf : Your competition’s actions affect your AdWords campaign more than your own actions
@patio11
Patrick McKenzie
“You need to make sure you’re looking at the right data, ignoring the wrong data, and understanding what you’re looking at.” #microconf
@mhmazur
Matt Mazur
Adword Processes & Cycles: Nurture strengths + opportunities, identify and kill weaknesses on a 7 day cycle. @TheDaveCollins #MicroConf
@JasPanesar
Jas Panesar
Adwords isn’t a charity, it’s supposed to make you money @TheDaveCollins #MicroConf
@JasPanesar
Jas Panesar
Adwords is the most confrontational advertising you are likely to undertake. Competition’s loss = your gain. @TheDaveCollins #MicroConf
@JasPanesar
Jas Panesar
A small improvement in technique can have an enormous impact on Adwords instead of simply raising your bid. @TheDaveCollins #MicroConf
@JasPanesar
Jas Panesar
“It’s not about the keyword. It’s why they’re searching for the keyword.” @TheDaveCollins @ #microconf
@brennandunn
Brennan Dunn
Quality score is about relevance, like good adwords. Use relevant keywords, relevant ads, relevant landing pages. @TheDaveCollins #MicroConf
@JasPanesar
Jas Panesar
CTCR = CTR x CVR – A way to sort keywords in #AdWords when you have both CTR and CVR available. #microconf #ppc @TheDaveCollins
@lonroth
Jacob Lönroth
Bill Bither – Atalasoft
Presentation: How I Bootstrapped and Sold My Software Company By Maxing Out My Credit Cards
Three rules of #startup : keep differentiating, don’t waste time fundraising, build a cashflow model @billbither @#microconf
@mattdyor
matt dyor
Well said @billbither: for a self-funded #startup “a supportive spouse is a requirement!” (assuming you are married:) #microconf
@mattdyor
matt dyor
Sarah Hatter – CoSupport
Presentation: Cheap and Easy Customer Support
@sh: “Have a voice and a tone that works with your brand.” (Twitter) #microconf
@TheDaveCollins
Dave Collins
Surround yourself with people who love who you are, not what you’re building @sh #microconf
@derrickreimer
Derrick Reimer
“Ask for advice from everyone, even your customers.” @sh #MicroConf #entrepreneur
@hnshah
Hiten Shah
#microconf lesson – don’t string your customers along. if you’re not going to fix something tell them
@HireFlo
HireFlo
Amy Hoy – Freckle & UnicornFree.com
Presentation: If You Don’t Like Drunk Frat Boys, Don’t Open an Irish Pub… & Other Uncommon Ways to Rock
“The customer is the MVP. Find the Minimum Viable Customer.” @amyhoy at #microconf
@patio11
Patrick McKenzie
Wouldn’t you like to have that? Bait the hook to suit the fish. @Amyhoy #MicroConf
@JasPanesar
Jas Panesar
Sales page should make customers feel they’re not alone, or feel bad. @Amyhoy #MicroConf
@JasPanesar
Jas Panesar
Start with your customer first, find them, do you like them, will they pay, and investigate the *$#! out of them. @AmyHoy #MicroConf
@JasPanesar
Jas Panesar
“How much should I charge?” is impossible to answer without first knowing the customer and value they get from product @amyhoy #microconf
@patio11
Patrick McKenzie
Let’s face it, we’re not going to buy a product from ourselves. Sometimes, we’re an archetype, but usually not. @AmyHoy #MicroConf
@JasPanesar
Jas Panesar
You must, must, must, must not skip the step of finding customers who you can talk to, like, and build something for. @AmyHoy #MicroConf
@JasPanesar
Jas Panesar
Don’t spend your life optimising pennies out of paupers @amyhoy #quoteoftheday #microconf
@mikemindel
mikemindel
“Find some customers; lurk and study them; identify their pain; solve their pain.” RT @thomasfuchs A recipe for success #MicroConf @amyhoy
@thatsbyme
Simon Sinclair
Adii Pienaar – Woothemes.com
Presentation: From Idea to 7 Figures in 2 years: The Story of Woothemes
You will understand the business in a whole different way after v1. Just get there, as hacky as possible. @Adii #MicroConf
@JasPanesar
Jas Panesar
@adii from Woothemes at #microconf “Branding is not having a cool mascot, it is a byproduct of what you deliver in your business every day”
@bobthordarson
Bob Thordarson
Customer service is cheap marketing. Use it to reinforce your brand. @adii #microconf
@derrickreimer
Derrick Reimer
The way you fix a problem leaves the lasting impression, not the problem itself. @adii on customer service #MicroConf
@annagjacobsen
Anna
Patrick McKenzie – Bingo Card Creator
Presentation: How to Engineer Marketing Success
If I had known then, what I know now, I would have never gone into B2C. I’d go into B2B and charge the value. @patio11 #Microconf #Parap
@JasPanesar
Jas Panesar
Charge more, charge more, charge more. Any questions? Charge more. @patio11 #MicroConf
@JasPanesar
Jas Panesar
“Anyone run a sadist/masochist website in the room? No? Then your web form buttons should not say ‘Submit’”. @patio11 #MicroConf
@irms
Irma L. Olguin Jr.
Everything is about surviving the first 5 minutes of using the software. @Patio11 #MicroConf
@JasPanesar
Jas Panesar
First 5 minutes of user experience with your app should be scripted like the invasion of Normandy –@patio11 #microconf
@dchurchville
Dave Churchville
“All your software should be as addicting as WoW.” @patio11 #microconf #gamification
@lonroth
Jacob Lönroth
People helping people is what this is all about… even if they are competitors. @patio11 #MicroConf #iknowthefeeling
@hnshah
Hiten Shah
Always include copy about “no spam” next to email signup forms @patio11 #microconf
@derrickreimer
Derrick Reimer
“The two things you want to do to get a business to work with you: make them money, reduce their costs.” @patio11 #microconf
@mhmazur
Matt Mazur
“There is no business worth having as a customer that cares about the difference between $9 and $19 per month.” @patio11 #microconf
@mhmazur
Matt Mazur
Don’t use the word “solution” in your website headline @patio11 #microconf
@derrickreimer
Derrick Reimer
Get more people to watch videos on your website by increasing the size of the “play” icon overlay @patio11 #microconf
@derrickreimer
Derrick Reimer
Figure out what your customer’s biggest pain points are, find the testimonial that matches that pain point exactly. @Patio11 at #MicroConf
@JasPanesar
Jas Panesar
If you made it this far, you’ll also enjoy the best quotes from MicroConf 2012 day 1 and the 48 best quotes from the Business of Software 2011.
Pingback: MicroConf 2012 Day 1 Summary | Light Point Security
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