58 Best Startup Quotes From MicroConf 2012 Day 2

Fri, May 4, 2012 by

These are the 58 best quotes from day 2 of MicroConf 2012 as tweeted by the attendees. MicroConf is a conference hosted by Rob Walling and Mike Taber focused on self-funded startups and single founder software companies. The speakers were Patrick McKenzie, Amy Hoy, Adii Pienaar, Dave Collins, Sarah Hatter, and Bill Bither. I also compiled a list of the best quotes from day 1 of MicroConf 2012.

Dave Collins – Software Promotions

Presentation: Google AdWords: Stop Losing & Start Exploiting (Really)


Adwords brings people who want what you sell when they want it @ #MicroConf
@JasPanesar
Jas Panesar


The biggest threat to google is you stop clicking the ads. @ #MicroConf
@JasPanesar
Jas Panesar


Segment like your life depends on it. Need –> keyword –> ad –> landing page. Stronger arrows = better results @ #MicroConf
@JasPanesar
Jas Panesar


“Most often ad slot 4 will outperform the number 1 position” @ #microconf #adwords
@lonroth
Jacob Lönroth


. @ dropping science at #microconf : Your competition’s actions affect your AdWords campaign more than your own actions
@patio11
Patrick McKenzie


“You need to make sure you’re looking at the right data, ignoring the wrong data, and understanding what you’re looking at.” #microconf
@mhmazur
Matt Mazur


Adword Processes & Cycles: Nurture strengths + opportunities, identify and kill weaknesses on a 7 day cycle. @ #MicroConf
@JasPanesar
Jas Panesar


Adwords isn’t a charity, it’s supposed to make you money @ #MicroConf
@JasPanesar
Jas Panesar


Adwords is the most confrontational advertising you are likely to undertake. Competition’s loss = your gain. @ #MicroConf
@JasPanesar
Jas Panesar


Adword bidding wars are for dummies. @ #MicroConf
@JasPanesar
Jas Panesar


A small improvement in technique can have an enormous impact on Adwords instead of simply raising your bid. @ #MicroConf
@JasPanesar
Jas Panesar


“It’s not about the keyword. It’s why they’re searching for the keyword.” @ @ #microconf
@brennandunn
Brennan Dunn


Quality score is about relevance, like good adwords. Use relevant keywords, relevant ads, relevant landing pages. @ #MicroConf
@JasPanesar
Jas Panesar


CTCR = CTR x CVR – A way to sort keywords in #AdWords when you have both CTR and CVR available. #microconf #ppc @
@lonroth
Jacob Lönroth

Bill Bither – Atalasoft

Presentation: How I Bootstrapped and Sold My Software Company By Maxing Out My Credit Cards


Three rules of #startup : keep differentiating, don’t waste time fundraising, build a cashflow model @ @#microconf
@mattdyor
matt dyor


Well said @: for a self-funded #startup “a supportive spouse is a requirement!” (assuming you are married:) #microconf
@mattdyor
matt dyor

Sarah Hatter – CoSupport

Presentation: Cheap and Easy Customer Support


@: “Have a voice and a tone that works with your brand.” (Twitter) #microconf
@TheDaveCollins
Dave Collins


Support is as important as code and design @ #microconf
@derrickreimer
Derrick Reimer


Surround yourself with people who love who you are, not what you’re building @ #microconf
@derrickreimer
Derrick Reimer


“It’s ok to give away your ideas.” @ #MicroConf #entrepreneur
@hnshah
Hiten Shah


“Ask for advice from everyone, even your customers.” @ #MicroConf #entrepreneur
@hnshah
Hiten Shah


#microconf lesson – don’t string your customers along. if you’re not going to fix something tell them
@HireFlo
HireFlo

Amy Hoy – Freckle & UnicornFree.com

Presentation: If You Don’t Like Drunk Frat Boys, Don’t Open an Irish Pub… & Other Uncommon Ways to Rock


Good selling revolves around the audience @ #MicroConf
@JasPanesar
Jas Panesar


“The customer is the MVP. Find the Minimum Viable Customer.” @ at #microconf
@patio11
Patrick McKenzie


Wouldn’t you like to have that? Bait the hook to suit the fish. @ #MicroConf
@JasPanesar
Jas Panesar


When you tighten up copy, remove references to yourself. @ #MicroConf
@JasPanesar
Jas Panesar


Sales page should make customers feel they’re not alone, or feel bad. @ #MicroConf
@JasPanesar
Jas Panesar


Start with your customer first, find them, do you like them, will they pay, and investigate the *$#! out of them. @ #MicroConf
@JasPanesar
Jas Panesar


Don’t look for an idea, look for a customer. #microconf
@iamseanmurphy
Sean Murphy


“How much should I charge?” is impossible to answer without first knowing the customer and value they get from product @ #microconf
@patio11
Patrick McKenzie


Let’s face it, we’re not going to buy a product from ourselves. Sometimes, we’re an archetype, but usually not. @ #MicroConf
@JasPanesar
Jas Panesar


You must, must, must, must not skip the step of finding customers who you can talk to, like, and build something for. @ #MicroConf
@JasPanesar
Jas Panesar


Observe what people do, not what they say. #microconf
@iamseanmurphy
Sean Murphy


Don’t spend your life optimising pennies out of paupers @ #quoteoftheday #microconf
@mikemindel
mikemindel


“Find some customers; lurk and study them; identify their pain; solve their pain.” RT @ A recipe for success #MicroConf @
@thatsbyme
Simon Sinclair

Adii Pienaar – Woothemes.com

Presentation: From Idea to 7 Figures in 2 years: The Story of Woothemes



You will understand the business in a whole different way after v1. Just get there, as hacky as possible. @ #MicroConf
@JasPanesar
Jas Panesar


@ from Woothemes at #microconf “Branding is not having a cool mascot, it is a byproduct of what you deliver in your business every day”
@bobthordarson
Bob Thordarson


Customer service is cheap marketing. Use it to reinforce your brand. @ #microconf
@derrickreimer
Derrick Reimer


The way you fix a problem leaves the lasting impression, not the problem itself. @ on customer service #MicroConf



Helping others make money is recession proof @ #MicroConf
@JasPanesar
Jas Panesar

Patrick McKenzie – Bingo Card Creator

Presentation: How to Engineer Marketing Success


If I had known then, what I know now, I would have never gone into B2C. I’d go into B2B and charge the value. @ #Microconf #Parap
@JasPanesar
Jas Panesar


Charge more, charge more, charge more. Any questions? Charge more. @ #MicroConf
@JasPanesar
Jas Panesar


“Anyone run a sadist/masochist website in the room? No? Then your web form buttons should not say ‘Submit'”. @ #MicroConf
@irms
Irma L. Olguin Jr.



Everything is about surviving the first 5 minutes of using the software. @ #MicroConf
@JasPanesar
Jas Panesar


First 5 minutes of user experience with your app should be scripted like the invasion of Normandy –@ #microconf
@dchurchville
Dave Churchville


“All your software should be as addicting as WoW.” @ #microconf #gamification
@lonroth
Jacob Lönroth


All good things come from launching – @ at #microconf
@jackfoundation
Jack Aboutboul


People helping people is what this is all about… even if they are competitors. @ #MicroConf #iknowthefeeling
@hnshah
Hiten Shah


Always include copy about “no spam” next to email signup forms @ #microconf
@derrickreimer
Derrick Reimer


Get faces on your page/screenshot in your landing page @ #MicroConf
@JasPanesar
Jas Panesar


“The two things you want to do to get a business to work with you: make them money, reduce their costs.” @ #microconf
@mhmazur
Matt Mazur


“There is no business worth having as a customer that cares about the difference between $9 and $19 per month.” @ #microconf
@mhmazur
Matt Mazur


Don’t use the word “solution” in your website headline @ #microconf
@derrickreimer
Derrick Reimer


Get more people to watch videos on your website by increasing the size of the “play” icon overlay @ #microconf
@derrickreimer
Derrick Reimer


Figure out what your customer’s biggest pain points are, find the testimonial that matches that pain point exactly. @ at #MicroConf
@JasPanesar
Jas Panesar

If you made it this far, you’ll also enjoy the best quotes from MicroConf 2012 day 1 and the 48 best quotes from the Business of Software 2011.