The concept of “booth babes” has been around since 1967, when the first Consumer Electronics Show was held in New York City. Back then, they were known as “CES Guides,” a title that has been replaced with a less discerning one, “booth babes.” Since then, the marketing ploy has drifted into other technology trade shows and events, such as RSA.
I attended the 2011 FOSE Conference and Exposition. FOSE is a government Information Technology event hosted in DC every year that features IT products and services, and provides education on the latest IT trends. FOSE brings together federal, state, and local governments with industry partners to share experiences and evaluate new solutions.
FOSE offers a free exposition, as well as a paid conference portion. At the free expo there were over 250 vendors demonstrating their latest products and services. In addition to the vendor exposition, the conference portion also included educational tracks and conference-only keynotes.
There are very few females and Hispanics in the tech startup world. Not only are there few women and Hispanic startup founders, there is a lack of them in the startup scene in general. I’ve thought about all the usual reasons people say there is such a lack of minority owned startups, but none of these reasons made much sense to me. Then about a month ago, it finally dawned on me. It’s the culture.
Someone please tell Microsoft what the cloud is… this is getting embarrassing. Have you seen the “To The Cloud” commercials? They all loosely follow the same formula. Someone is faced with a problem, they say “To The Cloud” and then they show you a Microsoft product that solves their problem. My issue is that none of the solutions they use have anything to do with the cloud.